Marketing your website

Here are some most popular tips about website marketing.

CONTENT

Have relevant, interesting, useful, and fresh content on your website to make it popular. Many people measure a website's success by the number of visitors it gets, so ask yourself:
-Why would people come to your website?
-Do you offer them interesting and informative information that relates to your product or service? If not, why would they come? If they were attracted only by stylish design, will they come back?

Add new content to your page often, giving people a reason to visit regularly. Fresh content also builds trust in the information you provide. If you haven't updated your site for a long time, people might think that you have gone out of business, or don't care about keeping your customers updated, or don't carry the latest product that the competitor has on their site. Also regularly updated content (even small changes that you can do on your Blog page will bring web-spiders back more often which leads to faster indexing with the search engines.

Read more about content writing

LINKS

The ability to get links to your website is one of the most important factors of how well your website will do in the search engines. When swapping links, try to get links from within the content of relevant content pages, work on collecting incoming links to your website from other sites with similar orientation.

WARNING: Under no circumstances should you link to, or add links from, link farms (pages that list hundreds of off topic link partners). Link farms are considered as spam sites in the eyes of the search engines.

Read more about links

PHOTOS

Your digital camera can be great marketing tool. Take some nice photos of your area and post it on cityphotos.info. Add short description and link to your website. Works well for accommodation sites, landscape artists, travel blogs, etc.

It is easy to take pictures of important events, post them on Events section on your site and tell narratives about why they are interesting and important. Photos of local celebrities will drive traffic to your website.

NEWS AND SYNDICATION

Your website marketing strategy should aim to get links and traffic from as many sources as possible. Reddit, StumbleUpon, and Digg all represent significant opportunities for to get both.

Offer articles to ezine publishers that archive their ezines, such as
http://www.infonews.co.nz
http://www.3news.co.nz/
http://www.nzlive.com/
http://www.artnews.co.nz

The links stay live often for many years in their archives. EzineArticles, GoArticles, iSnare, local industry news. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.

If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content.

WEB DIRECTORIES


Get listed in DMOZ: The Open Directory Project ( http://www.dmoz.org ) is the world's largest directory which is owned by Netscape. Getting listed is free, but the editors editors review your site prior to inclusion, it may take a few weeks to get listed, which can be a bit frustrating.

E-MAIL MARKETING

Monthly subscription emails can be an important way to keep in touch with your clientele and a method of ensuring they are always aware of your presence.

With email marketing there is a fine line between sending an informative newsletter and sending what the receiver considers as spam. In New Zealand spamming is against the law, punishable by hefty fines, if you send an email to people who you don't know or who have not given you permission to email them. We can provide you with a perfectly legal means via your own website to ask visitors if they would like to subscribe/and unsubscribe to your newsletter or receive updates on your products, thus giving you their permission to email them.


SIGNATURE

When emailing or messaging, unobtrusively remind people of what you do through your signature. Include your name; clickable website address, tagline or short mission statement; and other contact information in the signature. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.

SOCIAL NETWORKING

You've probably already received invitations to join one or more social networks such as Facebook,Instagram, Twitter, Pinterest, LinkedIn, Google+, etc.

Most social networking sites allow you to create a profile for free.

Comment on other blogs and messages. Most of these comments will not provide much direct search engine value, but if your comments are useful, insightful, and relevant they can drive direct traffic. They also help make the other blog readers become aware of you, and they may start reading your blog and/or linking to it. Don't worry about links - worry about building positive relationships with people.

It is relatively easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.

If you run a fairly reputable company or organization, create a page about it in the Wikipedia or in topic specific wikis.

No matter how you are trying to make money create at least one page and keep writing about a topic you are passionate about even if it did not seem like it would be profitable or directly related to your "main" site - that will teach you more about the web than any guru can.

Read more Social Networking

Physical Marketing

Do you remember the nursery rhyme about a needle and thread that goes "Old Mother Twitchett had but one eye, And a long tail which she let fly; And every time she went through a gap, A bit of her tail she left in a trap." No? Well it's worth remembering when it comes to why you should have a business card or flyer, and what's more, carry them around and give it out everyplace you go - especially useful when networking. Have business card will travel. We are happy to create a business card for you, themed by your website.

There is a lot more to website marketing, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.



© Amethyst Sky

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