Why have Links?
In the real world, when you want your potential customers to know about you or about your products, you advertise. It's not any different in the virtual world. The link building process is the first task a new internet business should take on if they want to get indexed by the search engines. Once you have established some quality link exchanges, it should take about two weeks to get indexed by major search engines. With the links page, you can achieve this task and continually build new relationships as your site grows.
Link exchange is simple and free form of promoting your site, and was specially designed to help you increase your web site traffic. However it will work only if you do your homework: we encourage you actively and continually seeking out other sites and ask them if they would exchange links with you. On your site you choose and control what types of web sites can advertise on your site - so their ad can matches your site's content.
The more links point to your site - the higher your rating in Internet. I also suggest to include url (web-address www.sitename.co.nz ) to your e-mail signature and use it each time when (if) you comment somebody on internet forums, do TradeMe trading, etc.
So please use your Links page as marketing tool - it is especially important for the new sites so your name gets known everywhere in the world for what you do.
Why Internal Linking is Important
How to Link