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How to Market your Website Using Social Networks
Give your new product or service exposure on a popular social platform like Facebook, Twitter, MySpace. LiveJournal, Flickr, YouTube etc. People want to be connected.
For the long term, the value for marketing on social networking sites may be simply the ability to reach niche groups via paid advertising while it's still affordable.
Wonder what he thinks of micro-blogging now when Twitter has indeed become big advertising platform?
Use Twitter
- As a non-invasive form of instant communication to your clients
- Building buzz
- Announcing breaking news at conferences or events
Use this script to add twit button to your website to let people share content on Twitter without having to leave the page. Promote strategic Twitter accounts at the same time while driving traffic to your website:
<html> <a href="http://twitter.com/share" class="twitter-share-button" data-count="none">Tweet</a> <script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </html>
Presently, the Facebook has more than 60 million active users worldwide. You can target advertising at your most likely audience, choosing gender, age, marital status, and more.
You can create a page where people can "like" your product, you can pay for advertising that encourages people to like it, you can then offer them special deals or samples because they are fans. People are more likely buy a particular product if their friends recommend it.
Best of all, if they comment on your product, then it will show up to their own friends, spreading a word about you and contributing to your online buzz.
LinkedIn, unlike MySpace and Facebook is used almost exclusively for professional networking, where members sign up to promote themselves mostly for further career development.
However, LinkedIn has groups that can be used as a secondary level for outreach. Currently there are 150,000+ groups, some are credential-based and some are based on geography.
Company Pages - is a company’s profile on LinkedIn, and it's another way to speak to potential clients, and feature your products. You can post photos, descriptions and links to product pages at your website.
YouTube
You can make promotional videos, and post them onto YouTube. Funny & entertaining quickly become viral and get millions of clicks. More serious videos of tutorials, interviews, or clients' reviews engage with existing and potential clients while at the same time promoting your business in a way that is not pushy, or sales heavy.
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