How to Market your Website Using Social Networks
Give your new product or service exposure on a popular social platform like Facebook, Twitter, MySpace, Pinterest, LiveJournal, Flickr, YouTube etc. People want to be connected.
For the long term, the value for marketing on social networking sites may be simply the ability to reach niche groups via paid advertising while it's still affordable.
YouTube has become the second largest search engine in the world behind Google. From a marketing point of view, it doesn’t make sense to ignore this massive resource. A picture is worth a thousand words truly holds its own in this day and age.
- Searches on ‘how to’ videos are growing 70% per year
- 1 billion unique visitors on YouTube every month
- It is bigger than AOL, Yahoo!, ASK and Bing combined
Your ability to rank high on YouTube requires you to be able to do the following things well. The more number of these you mark off, the more traffic you generate.
You can make promotional videos, and post them onto YouTube. Funny & entertaining quickly become viral and get millions of clicks. More serious videos of tutorials, interviews, or clients' reviews engage with existing and potential clients while at the same time promoting your business in a way that is not pushy, or sales heavy.
Mark Simon, director of sales for NY SEO firm Didit wrote
back in 2007: "What could be more annoying and less useful than a site where thousands of people are given 140 characters to shout out about what they're doing at every moment of the day? The amazing thing is that enough people out there think this mindless stream of ephemera ("I'm eating a tangerine," "I'm waiting for a plane," "I want a Big Mac") is interesting enough to serve as the basis for a viable advertising platform."
Wonder what he thinks of micro-blogging now when Twitter has indeed become big advertising platform?
In 2017 Twitter increased its character limits to 280 in an effort to help users be more expressive.
Twitter can be a powerful tool for building an engaged community around your website. Use Twitter to reach out to your customers and share your posts - you'll feel more connected to your clients and readers instantly.
- As a non-invasive form of instant communication to your clients
- Building buzz
- Announcing breaking news at conferences or events
- Share images
Presently, the Facebook has more than 60 million active users worldwide. You can target advertising at your most likely audience, choosing gender, age, marital status, and more.
You can create a page where people can "like" your product, you can pay for advertising that encourages people to like it, you can then offer them special deals or samples because they are fans. People are more likely buy a particular product if their friends recommend it.
Best of all, if they comment on your product, then it will show up to their own friends, spreading a word about you and contributing to your online buzz.
LinkedIn, unlike MySpace and Facebook is used almost exclusively for professional networking, where members sign up to promote themselves mostly for further career development.
However, LinkedIn has groups that can be used as a secondary level for outreach. Currently there are 150,000+ groups, some are credential-based and some are based on geography.
- is a company’s profile on LinkedIn, and it's another way to speak to potential clients, and feature your products. You can post photos, descriptions and links to product pages at your website.