Keywords

Keywords are the words that someone is most likely to use when do searching on Internet for some information.

Do not overuse: a good rule of thumb is to use 5-10 words or phrases in your text per page that have a high search volume and best represent your content.

According to Google, 20% of searches are now related to location, emphasize local keywords, including the city, town or suburb name, use keyword + physical location in your main keyword phrases, for example: "art gallery Petone".

Google's Wonder Wheel can assist you in your search for keywords. To use Google Wonder Wheel, start by typing-in a search term for your website into the Google search engine, and hit "search." In addition to the search results, you will see a column on the left hand side. Click on "More" and click on a link that says "Wonder Wheel." Watch video to learn more.

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